Manteca tells visitors to stay the hell away

In the Manteca Bulletin yesterday, Dennis Wyatt says "There’s an extra incentive now for out-of-town residents to drive safely in Manteca" referring to the recent city council decision to charge a fee to anyone who doesn't live in Manteca and needs emergency fire services while traveling here. http://www.mantecabulletin.com/news/article/6748/

How will Manteca advertise this incentive? Afterall, if out-of-towners aren't aware of this new incentive, then why would they be more likely to drive more safely? Will they be putting up billboards or signs advertising it as visitors enter city limits? Maybe a prominent sign at the entrance of Bass Pro Shop warning customers to get the hell out of Manteca before they get nabbed for having an accident. One in front of Big League Dreams too.