The election is finally over -- was everyone else as tired of it as I was? Measure M passed and the Democrats are in control of the House and Senate again. Most disappointing to me is that Proposition 90 failed.
Our phone has been ringing for weeks with political phone calls urging us to vote one way or the other. I heard from Governor Schwarzenegger, Clint Eastwood and Ben Stein, among others. The amount of printed propaganda that arrived daily in our mailbox was astounding. We were bombarded by campaign ads on TV, every one of them misleading and meant to confuse. We've been categorized, identified and targeted by high-priced "consultants" whose job it is to determine what misinformation or outright lies can they tell to make people vote the way they want them to vote.
The worst propaganda is spread by backers of propositions where the ultimate prize is lots of money. Most people are so confused and overwhelmed by the amount of information and pure crap torpedoed at them that they either tune out the political process completely and don't vote, or they try to find a source they trust to give them a true accounting of what they are being asked to vote on. Many people turn to their local newspaper to guide them through the maze of propositions and candidates. They trust them to tell the truth. They give them their "sacred trust," to use a phrase recently printed in a local newspaper.
Two newspapers that people, including me, expect to be honest and accurate in their reporting have failed to do their editorial duty. The Record (Stockton) reported the amount of the Measure M sales tax increase as being 10 times less than it actually is, not just once but twice (the second time in their "voter guide") and they did not immediately correct the error. They printed a letter I wrote but edited out an important part. I understand the need to edit letters for length, clarity or appropriateness. The part I object to being edited was the removal of a question about whether Stockton would benefit from Manteca raising its sales tax (Stockton's is 8%, Manteca's is 8.25%). I think it's a valid question to ask when Stockton is telling the citizens of Manteca that they should raise their own sales tax and there is a perceived conflict of interest. I lost a lot of respect for The Record after this election. I expected more from them.
As for the Manteca Pravda, er, Manteca Bulletin, I became disillusioned with them long ago. Comrade, er, Editor Wyatt, as chief purveyor of government propaganda, has never met a city tax or project he didn't like and he isn't above using his power as editor of the city's only daily newspaper to manipulate public opinion and print deliberately misleading figures. As an example, Thursday's headline boldly and inaccurately proclaimed the city's new sales tax to be -- ta da! 8 cents! It's either deliberate or it's incompetence.
You know, this is beneath me. I'm sure Mr. Wyatt is a nice guy, I don't know him personally. To be honest, I don't expect a lot out of the Pravda, uh, Bulletin. I could put up with all the rah rah about the city and how great everything is, but for God's sake, HIRE A COPY EDITOR! and while you're at it, get some journalistic integrity! Oh, I'm sorry, that was harsh. I guess it's the editor in me and being held to high standards while I worked for CNN, but it just drives me nuts to read the Pravda, er, Bulletin, and see obvious misspellings, grammatical errors and inaccuracies EVERY DAY. If you can't afford to hire a copy editor, at least use your spell-checker!
CNN had some very specific rules regarding what was printed on their website or what went out over the air. One rule that should be a no-brainer was that every fact had to be verified, every figure checked. If it couldn't be verified by a credible source, it didn't get printed or aired. Numbers and names were double-checked, nothing was assumed or left to someone's memory. There was a strict rule about no statements or quotes from anonymous sources, no anonymous "letters to the editor." If you wanted your opinion printed or aired, you had to give your name. A very practical rule was that nothing got published without "two sets of eyes" proofreading the copy. I don't care how good you are, you should never be the only one proofreading your own stuff.
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Saturday, November 11, 2006
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